Marketing Director
About the role
Marketing Director Company: Empire Home Remodeling Location: Milwaukee, WI Employment Type: Full-time Relocation: Relocation considered About Empire Home Remodeling Empire Home Remodeling is a growing residential home improvement company serving southeastern and central Wisconsin. With approximately $11 million in annual revenue and a team of 55 employees and contractors, Empire is entering an exciting new phase of growth. The company is targeting $17 million in revenue next year, with an ambitious five-year vision of reaching $50 million through organic expansion. We are seeking a dynamic, results-driven Marketing Director to lead our marketing organization, strengthen our lead-generation capabilities, and build the infrastructure needed to support continued growth. This is a highly visible leadership opportunity for someone who enjoys combining strategic thinking with hands-on execution and wants to make a meaningful impact within an entrepreneurial, close-knit organization. Position Overview The Marketing Director will own Empire’s marketing strategy and performance across call center operations, field marketing, canvassing, events, digital marketing, and social media. This individual will oversee approximately five direct reports and work closely with ownership to align marketing investment, lead generation, customer acquisition, and revenue objectives. The ideal candidate is a commercially minded marketing leader who understands the full customer acquisition funnel, from generating qualified leads through appointment setting, sales conversion, and revenue. Key Responsibilities Marketing strategy and growth Develop and execute a comprehensive marketing strategy aligned with company revenue and expansion goals. Own marketing performance, budget allocation, lead-generation strategy, and customer acquisition initiatives. Identify opportunities to increase qualified lead volume and expand marketing reach across existing and future territories. Partner directly with ownership and sales leadership to improve the relationship between marketing investment and revenue. Establish scalable marketing processes, reporting, and accountability as the business grows. Lead generation and full-funnel performance Oversee the customer acquisition funnel, from initial lead generation through call center conversion, appointment setting, and sales handoff. Monitor and optimize key performance indicators, including cost per lead, cost per appointment, lead-to-appointment conversion, and marketing ROI. Work closely with the call center to strengthen lead management, scripting, follow-up processes, and appointment quality. Analyze campaign performance and reallocate spending to improve efficiency and profitability. Utilize Lead Perfection CRM to support reporting, lead management, and performance visibility. Field marketing, events, and digital Provide leadership across canvassing, brand ambassador programs, home shows, and events. Evaluate field marketing productivity, staffing, lead quality, and channel performance. Oversee digital marketing initiatives and external agency relationships. Manage the development and execution of social media and content marketing strategies. Ensure consistency in brand messaging and customer experience across all marketing channels. Team leadership and development Lead, coach, and develop approximately five direct reports across marketing functions. Establish clear performance expectations, KPIs, and accountability processes. Support recruiting, training, and ongoing development across marketing teams. Build a collaborative, positive culture that encourages ownership and continuous improvement. Partner with operations and sales to ensure marketing initiatives support the company’s capacity and growth objectives. Qualifications and Experience Minimum of 5 years of management experience, with a proven ability to lead, coach, and develop marketing teams. Strong CRM experience, ideally with Lead Perfection, including lead management, performance reporting, pipeline tracking, and conversion analytics. Significant marketing leadership experience, ideally within residential home improvement or a comparable lead-driven consumer business. Direct experience in home improvement is preferred; candidates from related home services industries, such as plumbing or electrical, will also be considered. Demonstrated success managing lead generation, customer acquisition, and marketing performance. Experience leading multiple marketing functions, including call center operations, field marketing, events, canvassing, and digital marketing. Strong analytical capabilities and experience managing marketing budgets, conversion metrics, and ROI. Experience overseeing third-party agencies and marketing vendors. Ability to translate business objectives into measurable marketing strategies. Proven ability to recruit, coach, develop, and hold teams accountable. Comfortable working directly with ownership in an entrepreneurial environment. A collaborative, hands-on leadership style with strong communication and interpersonal skills. Home improvement industry experience strongly preferred, particularly within residential remodeling, windows, roofing, baths, or other lead-driven home improvement businesses. Compensation and Benefits Base salary plus performance-based bonus, commensurate with experience. Benefits include medical, dental, vision, and life insurance, as well as a 401(k) plan. The company is open to relocation for qualified candidates. Why Join Empire? This is an opportunity to take ownership of a growing marketing organization and play a central role in scaling a business from approximately $11 million toward its $50 million long-term vision. Empire offers a close-knit, family-oriented culture, direct access to ownership, and an opportunity to build and improve marketing processes as the company expands. The incoming leader will have meaningful responsibility across strategy, people, performance, and growth, with the ability to shape the future of the marketing function.
Required skills
return on investment, social media, continuous improvement, plumbing, interpersonal skills